Common Gatherers
Common Gatherers seeks to transform our relationship with food by promoting mindful consumption through engaging workshops and relevant resources, empowering individuals to gain a deeper understanding of their food and more control over personal health and nutrition.
It's not about cooking more, but eating with intention.
The Problem
Singapore's fast-paced lifestyle encouraged an over-reliance on convenient food sources, resulting in passive food consumption and limited knowledge of food sourcing and preparation.
The Problem
Singapore's fast-paced lifestyle encouraged an over-reliance on convenient food sources, resulting in passive food consumption and limited knowledge of food sourcing and preparation.
The Opportunity
How might we empower Gen Z to actively engage with food through the wet market, resulting in a deeper understanding and attachment to the food they consume?
